P3

Word Definitions

 Stereotypes - widely held fixed/oversimplified ideas of a particular person or thing

Target audience - a particular group at which a product is aimed

Primary audience - the actual consumers, the decision making body

Secondary audience - the group of people you can identify/educate/activate to influence the primary audience

Pokemon's Target Demographic

Gender - both, mostly boys

Age - 7+, mostly around 10-12

Lifestyle - student, mostly having fun with friends or in class/doing homework, no job

Spending power - usually low, little pocket money/bugs parents to buy their stuff




Pen Portrait - The Average Pokemon Customer/Player