P4
Pokemon Black and White
A) Distribution
The game sold 5.66 million in Japan, 5.51 million in the US, and 3.20 million in the EU since its release, they had adverts on TV, billboards, posters, and social media all throughout the world to promote the game. The game is only available on Nintendo DS/DSi(XL) systems in physical form and sold for £40 (which is the average price for a mainstream DS game) in the UK on its release in March 2011. The only countries not known to have received the game are most Latin American countries, including Chile and Mexico.
B) Advertising
Trailer used - https://youtu.be/PrYtQMfcyKA
The game was made out to not be your ‘typical Pokemon adventure’ through the colours and artwork compared to previous series entries, as Pokemon was trying to change itself up to appeal to more people. The trailer starts off with muted colours to represent the more serious tone compared to other series entries, but then introduces brighter colours later on to pick up the mood, it's only about a minute long; the TV trailer music starts off mysterious, then goes suddenly dramatic to make the gameplay footage stick out more. The colours used in the trailer also help to make it stick out to its different audiences - the darker colours for adults, and the brighter colours for children. There are different versions/dubs of the trailers to suit all around the world, the Japanese trailer is a lot longer and focuses on mostly gameplay and multiplayer features. It shows the gameplay in the TV trailer to show what the game would be like/draw people in. It even includes a special game event in the poster to make people want to buy it more, as they know the game may have region/event exclusive content.
A) Distribution
The game sold 5.66 million in Japan, 5.51 million in the US, and 3.20 million in the EU since its release, they had adverts on TV, billboards, posters, and social media all throughout the world to promote the game. The game is only available on Nintendo DS/DSi(XL) systems in physical form and sold for £40 (which is the average price for a mainstream DS game) in the UK on its release in March 2011. The only countries not known to have received the game are most Latin American countries, including Chile and Mexico.
B) Advertising
Trailer used - https://youtu.be/PrYtQMfcyKA
The game was made out to not be your ‘typical Pokemon adventure’ through the colours and artwork compared to previous series entries, as Pokemon was trying to change itself up to appeal to more people. The trailer starts off with muted colours to represent the more serious tone compared to other series entries, but then introduces brighter colours later on to pick up the mood, it's only about a minute long; the TV trailer music starts off mysterious, then goes suddenly dramatic to make the gameplay footage stick out more. The colours used in the trailer also help to make it stick out to its different audiences - the darker colours for adults, and the brighter colours for children. There are different versions/dubs of the trailers to suit all around the world, the Japanese trailer is a lot longer and focuses on mostly gameplay and multiplayer features. It shows the gameplay in the TV trailer to show what the game would be like/draw people in. It even includes a special game event in the poster to make people want to buy it more, as they know the game may have region/event exclusive content.
Comments
Post a Comment